Tyler graduated from Elanora High School in 2014. After graduating Tyler enrolled in a Marketing degree at Griffith University and was awarded the degree in 2017.

His journey in the marketing world began throughout his studies as an eager marketing intern for several notable brands such as Shine+ Drink, where he quickly demonstrated a keen eye for market trends and innovative marketing tactics.

Tyler's career took a significant leap when straight out of university he secured a graduate marketing & sales role with the multinational power tool brand, Hilti. This experience sharpened his marketing acumen, allowing him to craft effective strategies to target diverse markets and bolster sales. In late 2020 Tyler moved across to the leading equipment rental solution provider Shore Hire where after a short stint as an account manager in Brisbane he moved into a Marketing Executive role for a year before being offered a position on the Executive Leadership Team as the National Marketing Manager in mid-2022.

In a testament to his entrepreneurial spirit, 2020 saw Tyler venture into the world of direct-to-consumer business, founding Spark Performance Gum. Tyler grew the start-up rapid energy chewing gum brand as the sole founder. While still working a full-time job he managed to quickly grow the business to a team of 3 staff, being stocked in over 10 of Australia’s leading sports and nutrition retailers as well as trusted by elite professional sporting teams such as the Queensland Reds, Fremantle Dockers, and Australian Track Team. Tyler grew the brand to profitability within 6 months and acquired his leading competitor in 2022 before successfully exiting the business in mid-2023 to focus on his career within the Hire & Rental industry.